Thursday, December 13, 2012

How Can You Be Sure to Be Paid When You Sell Information Products?


When you sell information products in both physical and electronic formats, how do you handle payment? While you can certainly use an electronic payment company that can deal with both transactions, I recommend other methods for those of you who are new to the process.

One payment company that you can use for digital info products is Clickbank. While it only handles digital products, it is great for newcomers to the industry. Another reason why Clickbank works well is because they handle the transaction on your behalf. It is not even necessary for you to see the credit card information for your customer. The only negative is that you cannot use them for physical products even if they support a digital product.

What happens if you want to sell information products that are in physical format? You have two options, either option #1 where you provide the physical product as a bonus to the digital item or option #2 where you use a different payment processing company to handle the physical product.

Another company that you can use is 1ShoppingCart. They allow you to set up both physical as well as digital products to sell online. The disadvantage to using them is that you have to pay a monthly service in order to use their service whereas other companies charge a one-time fee. Therefore you have to have the sales volume to make it worthwhile.

Another option that you can use is PayPal or MouseECommerce. A PayPal account is free to set up. PayPal is good for situations where you want to sell digital and physical products because you can use Clickbank for the digital and PayPal for the physical product. Suppose you wanted to sell an eBook and also sell an audio CD that complements the ebook, you can have them buy the eBook using Clickbank and then offer the audio CD on the download page with a mini-sales letter and a PayPal Buy It Now button. The sales letter should have an additional offer to buy the physical CD?s and then process and ship using PayPal.

These are some examples of the way to handle transactions for your products. 1ShoppingCart is your best option if you have a steady stream of sales and make enough to cover the monthly fee. If you are just starting out, the best option for you would be to use Clickbank to handle the digital product sales and PayPal for physical product sales when you sell information products.




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